Negative online contents, images, and videos rank promptly in search results and damage your online reputation. But removing negative content online helps to increase your online reputation.
For businesses and brands, negative, defamatory, or libelous content has a devastating effect on customer trust. The longer negative content stays online, the greater the damage. And if the site it is posted on is high authority, it further increases the number of people who will potentially see it.
It’s a real risk, most businesses say that negative content has damaged their business and almost half are worrying about the impact of negative content on their business and its value in the future.
What Content Will Google Remove?
You cannot remove online content solely because you don’t like it. It has to fulfill certain standards for it to be considered eligible for removal. But there are always cases where Google and other search engines will remove negative, offensive, or defamatory content.
If this kind of information appears on the internet, it violates the basic service agreement with Google. Google will remove financial details, bank account details, signatures, or credit card numbers.
Sexually Explicit Information
Google is very strict indexing the sexual oriented contents; Search engines will remove sexually explicit information when posted without consent if it meets the following criteria;
- You’re nude or shown in a sexual act.
- You intended the content to be private and appears online without your consent, e.g. revenge porn
- You’re underage
- You didn’t consent to the act, and the image appears publicity without your consent.
- It falls under the Right to be Forgotten
The right to be forgotten applies in the EU only. And it involves removing old referencing from search engines, such as outdated articles, pictures, videos, or social media content. The cost to remove articles or images under the Right to Be Forgotten can vary depending on the amount and types of content. Prices start from £750, plus VAT per removal.
Removing Search Results
Deleting unsolicited or negative content from the Internet means that Google doesn’t have the negative result to show in search results so that people won’t be able to find it. But it isn’t easy to remove things from Google yourself, which is another reason that Cyber Protection Companies exist.
Challenging Defamatory Contents
Challenging defamatory or unsubstantiated content about your business, brand or people online, removing it from blogs, social and professional media profiles, review sites, press articles and forums. Removing negative company information or images, addressing copyright issues online, consultancy on the complex area of law surrounding removing links, how to deal with Internet ‘trolls’ and protect against them, and safeguarding your business and brand from potential threats to your online reputation.
Removing Damaging Reviews
- Reviews seriously impact brand and business reputation.
- 93% of people say online reviews impact their buying decisions.
- 85% trust online reviews as much as personal recommendations.
- Positive reviews have the power to make 73% of consumers trust a local business more.
- 86% of potential customers will not buy products or services from a business with negative reviews.
Just a single negative review can drive away 24% of customers, costing a business around 50% of customers and around three negative reviews can drive away 55% of customers. That’s painful and avoidable.
Taking all of this into account, plus the fact that 55% of businesses say their company has been negatively affected by uncorroborated online reviews or directed by trolls, and you can see the impact. A common fallacy, and one we get asked about a lot, is asking for a review to be removed because it’s negative or you don’t like it. That’s not how reviews work. Review platforms exist so that people can share their honest opinions – the good, bad, and the obnoxious so that people reading them can make a decision based on what other product or service users are saying about them. But you can ask for reviews to be removed from sites where the reviews clearly breach site guidelines, are defamatory or you can prove they are fake.
Talk to our team about how we can help you with this.
More Relevant Post