Appeal of Amazon Account
The Appeal of Amazon Account
To sell on Amazon, you must adhere to our performance metrics and policies. Failure to do so may lead to the temporary deactivation of your account, removal of listings, or limit your use of the Merchant Fulfilled Network. If your account has been deactivated or your listings have been removed, for appeal of Amazon Account, you can appeal for their reinstatement by following the steps below. If you believe your deactivation is an error, please follow the instructions within the page to provide an explanation.
How to appeal an account deactivation
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- In Seller Central, go to Performance and click Account Health.
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- At the top of the Account Health page, click Reactivate your account.
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- Follow the instructions on the page to submit your appeal. This can include a plan of action or supporting documents. To learn more, see Create a plan of action to reinstate selling privileges.
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- Click Submit to send your completed appeal to Amazon.
After submitting your appeal, monitor your email for a decision from Amazon. If you have received a response from Amazon for more information, click View Appeal from Account Health to submit additional documentation and information required in your next submission.
How to appeal a listing removal
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- In Seller Central, go to Performance and click Account Health.
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- Select the issue within the Product Policy Compliance column.
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- Follow the instructions within the page to submit your appeal or modify the details on your listing to comply with our selling policies.
After submitting your request, monitor your email for a decision from Amazon.
Create a plan of action to reinstate selling privileges
What is a plan of action?
A plan of action should answer the following three questions:
- What was the root cause that led to the issue?
- What actions will you take to resolve the issue?
- What steps will you take to prevent future issues?
You can use the following guidelines to create your plan of action:
- Be clear and concise. Your plan of action should be factual and direct. Focus on the facts and events that lead to the issue rather than providing an introduction of your product, business, or customer. Remove other questions or references to ongoing support cases from your submission. Avoid using emotive language.
- Provide an explanation for all issues. Some deactivations can be the result of a combination of issues (for example, a High Order Defect Rate can arise from negative feedback and undelivered orders). You must provide a response for each root cause in your plan of action.
- Include supporting evidence for all items. Make sure you submit supporting evidence for all of the products or ASINs that are under review. You can find the list of products at the bottom of your original notification. Make sure to check the timeframe requested for the documents, some require invoices from the last 365 days.
- Highlight areas in your supporting documents. You can make your response more relevant by circling or highlighting the area within your documents that is most important such as ASINs, Supplier details (for example, name and supplier website) or clauses within your Terms and Conditions.
You can view the issues that led to your deactivation and submit an appeal on the Account Health page.
Courtesy of Amazon